Strategic Planning
You may know what you have, but figuring out how to get it out to the market requires strategic planning. You need to understand how to build it, or serve it, and how to deliver your product or service, before you spend time, energy and money on this enterprise.
Deliverables direct to the consumer (B-to-C) follow a very different pathway than deliverables to another business (B-to-B). The expectations are different, the demands are different and the speed at which customers abandon a disappointing experience is crushing. Ropewalk can assist in getting the right strategy in place, so that you know you are providing your customers with a great product and a terrific experience at a fair price.
Case Study: Strategic Planning
A client wanted to expand his manufacturing to include more variety in his product offerings. Ropewalk worked with him on assessing his manufacturing capacity, the products he was already selling and the cost of re-tooling his plant to accomodate more varied product designs. The client found that he was making several products to meet the demands of a very small, unprofitable group of customers. The loyal customers, however, had almost personal relationships with the sales and support staff. How to service them without wasting valuable manufacturing space?
Ropewalk helped him find another manufacturer to fabricate the older products, freeing up capacity for the new designs. Customer service and support remained with the client; no relationships were broken and a new partnership established.
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